If you’re thinking of launching a new site for your guild, try free webhosting first. Guildomatic, guildlaunch, guilzilla, guildportal, wowstead and similar webs hosting sites should be adequate for your beta period. If you have a knowledgeable hand to deal with the administration, get Joomla.
With free sites (bare with the gold spams though… and they are annoying) most of them have ready-made templates and ‘bboard’ for your guild, some even allows you to customise and add features of your own (be prepared to read through basic website-building stuff but you should be OK).
Don’t spend money willy-nilly for your site. Give it 3-4 months if you are comfortable. You can also use a variety of free online tools to make your site more appealing– from templates to photo-editing. On the other hand, if you’re after a specialist program that will allow rooms for improvement, try vBulletin. A large amount of competitive guilds and wow fansites uses vBulletin for website design and forums. Check ’em out for yourself at http://www.vbulletin.com/ but be prepared to pay a premium price.
vBulletin (current price $285.00 for new license) is awesome but only if you’re willing to employ the program’s utilities fully, otherwise it might not be cost-efficient. Check http://wow.incgamers.com/forums/ as example.
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