BC Comes To China

China Approves Burning Crusade

Warcraft’s Burning Crusade expansion pack will soon be available in Chinese stores this year. MSN reported this week:

(Netease) announces its affiliated company, Shanghai EaseNet Network Technology Limited, has received approval from the General Administration of Press and Publication of the PRC government for World of Warcraft: The Burning Crusade, an expansion of World of Warcraft.

A more low profile bid by Warcraft publisher Blizzard and Netease, its Chinese provider, helped the deal along to a winning close. The Chinese rejection of World of Warcraft last year was a highly publicized one, as the nation tightened its online censorship rules. Fans in China will no doubt be happy with the final decision.

This landmark deal could potentially be a harbinger to aspiring companies wishing to penetrate the enormous Asian gaming market.