Women, Elderly Reigns Free-to-Play

Via Reuters. The video game industry has weathered the economic slowdown better than most industries, but there could be a reason — free games with new figures showing up to a third of gamers don’t pay to play.

More people are getting into gaming through free titles like Zynga’s “Treasure Isle” played online through social networking sites like Facebook, downloading free games like ngmoco’s “Godfinger” on mobile devices like iPhone and iPad, or sitting on a friend’s couch to play multiplayer maps with titles like Activision Blizzard’s “Call of Duty: Modern Warfare 2.”

New research from video game tracking firm Newzoo found every existing video game platform from mobile to console has an audience of at least 30 percent of non-paying players.

The U.S. currently leads the world in online business revenues, but Warman believes the EU and other territories will continue to grow gaming revenue in this arena moving forward.

“These free options are definitely broadening the appeal of video games among older and female demographics, and a lot of these consumers don’t actually consider themselves gamers at all,” Michael Cai, vice president of video game research, Interpret.