Korean-Plan Announced, Free-To-Play For Warcraft Mulled

Blizzard is thinking hard about nontraditional business models.

In South Korea, the company plans to offer both StarCraft II and World of Warcraft under a combined subscription-based payment plan, while World of Warcraft‘s current lead designer has publicly pondered the still-theoretical notion of dropping the MMO’s monthly fee at some point in the future.

During a recent press event in Seoul, Blizzard said that Korean World of Warcraft subscribers would have free access to StarCraft II as long as their WoW subscriptions are active. The company will offer this dual-game pass for 9,990 won (about $8) a month, or 2,000 won (about $1.65) for a day. The game will still be offered as a standalone no-subscription box as well, as in the West.

Blizzard likely instituted the shared subscription model to drive Korean interest in World of Warcraft more than in StarCraft II. While WoW is the company’s biggest game worldwide, the StarCraft series holds that honor in South Korea, and Blizzard may be hoping that players who are already sold on StarCraft II will take advantage of this deal to try out the company’s MMO.

Via Gamasutra