It’s no secret that digital downloads of video games — be it on the console or PC — are growing in popularity. However, the latest numbers may come as a surprise to some.
According to a newly published study by market researchers at the NPD Group, entitled “PC Games Digital Downloads”, almost half of the purchases of PC games in 2009 were done online. The survey estimates that 21.3 million PC games were purchased online, while 23.5 million games were sold in U.S. retail stores last year.
That places the percentage of downloads at about 47.5 percent. Overall Steam was the most popular download service, followed by Direct2Drive, Blizzard’s direct download system, EA’s direct download system, and the World of Warcraft MMO.