Pentagon-Hearts-Twitter

Pentagon looks to make friends on Facebook

The importance and relevance of an effective social media presence has been highlighted by the Pentagon’s decision to re-evaluate their online strategy.

Douglas Wilson, assistant secretary of defense for public affairs, has told Wired that while the military has ceased operations of the institution’s social media office, it views the platform as something that should be embraced by all Pentagon employees.

Former social networking experts hired by the Pentagon – Price Floyd and Sumit Agarwal – have left or been redeployed to another department respectively. Wilson commented that he views social media as an area that encompasses all aspects of the military.

He said: “It’s important for people in press operations, community and public outreach and communications and planning to be able to know how to use and access Facebook, Twitter and the other social media tools, rather than just have a single unit or single person do nothing but social media.”

Via E Word

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