Checking social networking sites is more tempting than sex and cigarettes, a study has revealed.
Researchers at Chicago University’s Booth Business School used BlackBerrys to log reports about participants’ willpower and desires over seven days.
The online poll of 250 participants in Germany revealed the yearning to interact through tweets, photos, and comments was stronger than sex and cigarettes.
This meant they were required to message back and inform if they were experiencing a desire at that moment or had experienced one within the last 30 minutes.
The results showed Facebook, Twitter or other social networks yearnings were ranked as the hardest desires to resist.