Activision’s GoldenEye To Target Wii Market

Activision secured the James Bond video game license for a staggering $70 mil price tag in 2006.

Activision has been explaining their reasoning behind bringing GoldenEye 007 back exclusively for the Wii. Activision’s Brian Pass told Videogamer that they had two very good reasons for the Wii exclusivity deal – one being that they saw a gap in the market on the Wii that GoldenEye would fill and two being that they really wanted to build a partneership with Nintendo. The nostalgia factor also played a part in their decision.

Pass said: “There are a number of different reasons for that. One’s we have a partnership with Nintendo. It’s a great opportunity. This game was originally on the N64, so there’s the nostalgia factor for people that are Nintendo fans. So we wanted to partner with Nintendo for this.”

Via PlayTM


Kotick Confident of Activision Online Strategy

The Warcraft Business Model: With 11.5 million active subscribers, Warcraft is an online breadwinner

In the face of lagging disc-based video game sales across the industry, Activision CEO Bobby Kotick is confident that his company’s online strategy will compensate for the industry’s shifting models.

Asked by the Wall Street Journal if he was concerned about weak disc-based sales in the industry, he replied, “I care a lot less. It used to be, I would religiously look at weekly retail sell-through data, but it’s a very small part of our business now.”

He added, “Today, probably 70 percent of our operating profit comes from non-console-based video games. So, while you might see a month-to-month change or volatility against expectations, that doesn’t really get us too concerned.” Operating income for Activision’s January-March 2010 quarter alone was $511 million.

While such a large percentage of operating profit could indicate that Kotick was also referring to non-retail DLC for consoles, such as the multi-million-selling Stimulus Package for Call of Duty: Modern Warfare 2, that is not the case, a company spokesperson said.

Maryanne Lataif, VP of corporate communications for Activision Blizzard, said in a phone call with Gamasutra that “non-console-based video games” means just that.

That shows the power of World of Warcraft, which is easily Activision Blizzard’s primary online breadwinner, with 11.5 million active subscribers. At E3 2009, Activision said that operating margins for World of Warcraft were 55 percent. That’s compared to a 39 percent overall operating margin from all of Activision during the March 2010 quarter.

Via Gamasutra

Guitar Hero: Queen Rumored

Queen guitarist Brian May has hinted that the British rock band may get its own dedicated Guitar Hero game in 2011.

Speaking with a Swedish publication, May confirmed the Activision game’s development, adding that players would be able to participate in the band’s concerts.

Queen has featured in several music games, including both the Guitar Hero and Rock Band series. “Bohemian Rhapsody” is a feature track in both the upcoming installments of those franchises.

Via GamePlanet

Activision, Microsoft Announced Agreement On CoD

Activision Publishing, Inc.  and Microsoft  announced today a multi-year agreement that will continue to bring Call of Duty® game add ons and map packs first to Xbox LIVE online entertainment network.  The news was revealed today to a capacity-crowd at Microsoft’s Xbox 360 E3 press conference in Los Angeles.  The agreement which began in 2009 now extends for all add ons and map packs from the mega-blockbuster Call of Duty® franchise through 2012, including Call of Duty®: Black Ops, the follow up to the largest entertainment launch in history and one of the most-anticipated titles of the year set for release Nov. 9th.

“Our Treyarch Studio is doing something special with Call of Duty: Black Ops, which is why we’re thrilled to announce this Xbox LIVE agreement,” said Philip Earl, Executive Vice President & General Manager of Activision’s Call of Duty Business Unit.  “This agreement reflects our shared and continued focus on creating the most compelling and exciting content releases for fans around the world.”

With billions of hours logged online, Call of Duty titles consistently rank atop Xbox LIVE’s most-played charts, making it the largest Call of Duty community of any entertainment system.

“With 25 million members, Xbox LIVE is the industry’s premier online gaming service that establishes the best in cooperative and multiplayer online play for blockbuster franchises like Call of Duty,” said Marc Whitten, Microsoft’s corporate vice president of Xbox LIVE. “With the release of game add ons and map packs coming first to Xbox 360, Xbox LIVE is the place to play Call of Duty for years to come.”

Check the Press Release

Watch Call of Duty: Black Ops- World Premiere Uncut Trailer