Don’t Be Zealous!

Here’s something for the archives:

BEIJING — When the online fantasy game “World of Warcraft” was yanked from China last year because of a bureaucratic turf battle, the millions of Chinese players were outraged.

An online chat session to discuss the problem attracted 32,000 indignant gamers. Tens of thousands filed complaints with China’s consumer rights agency – in one day. An Internet addiction expert who defended the shutdown on national television found himself bombarded with angry phone calls and death threats.

But there’s been little evidence of similar popular protest since online giant Google said it might shut down its search engine and cease operations in China. In fact, many of the country’s 384 million Internet users appear to greet the news with little more a shrug. Read more…

World of Warcraft has integrity as an online game, it’s viable and I doubt its parent company likes playing politics that much!  Google’s  enigmatic exit  is cluttered with the absurd. No wonder the Chinese netizen just shrugged off the news.

The Chinese has misread the game (WoW) and their consumers for something else. By playing the ‘as usual’, the Chinese censors has made a jester of an otherwise reasonable and competent (online) authority. As for the Google farce– perhaps changing your motto to ‘Don’t be Zealous’ would make simpler drawing 338 million* internet users to your massive brand.

World of Warcraft in China. (c)

* An estimated 338 million online users are based in China. 320 million have broadband access.